Supercharge your sales, hiring & credibility.
All through content 100% authentic to you.
Our clients are changing the world:
worked with
new followers
total size
@thefernandocz
Traditional marketing is dying. Attention is the new oil, and social algorithms reward individuals over corporations.
Now, people are buying from people — not faceless companies. The most successful founders are building personal brands that create trust at scale and bring opportunities directly to them.
In an ever-changing world, only human connection is constant. That's why it's our mission to help founders create magnetic content that showcases their expertise.
We've worked with 120+ founders across pretty much every sector — health, AI, crypto, investing, music — you name it.
We'd love to share your story with the world too.
Tech investor, CEO & Hampton member
.png)
.png)
Podcast host with 2.6M listens
.png)
Y Combinator founder & business coach
Through our signature process, we help founders turn their story into high-performing, high-converting content. We handle everything — from strategy to execution — all while maintaining your authentic voice.
Your expertise combined with our proven systems. We start by meticulously crafting your strategy together. Our team then creates engaging content that resonates with your audience, while our distribution network ensures maximum impact. All while constantly iterating based on the the data we collect.
Work with usOver intensive onboarding sessions, we set the foundations for your magnetic brand. We'll decode your unique voice, expertise, and goals into a clear narrative that resonates with your audience.
You get a dedicated Creative Director who transforms your insights into high-performing content. They lead a team of specialists handling everything from writing to media - and are always open to the revisions you require.
Our systems track and optimize every piece of content. Through weekly performance analysis and quarterly strategy refinements, we ensure consistent growth and improvement.
Traditional marketing is like paying rent: expensive and temporary. But a personal brand is something that benefits you forever. Once you've established yourself as an authority, you get leads, business partners and opportunities even when you're not expecting them.
By creating content consistently, you warm your audience up to you on autopilot. You create more credibility than traditional credentials ever could.
Your content works 24/7 to bring opportunities to your inbox. No more cold outreach - let qualified leads come to you.
.jpg)
Stand out in crowded markets with authentic authority. While others compete on price, you win on trust and reputation.
In the last 7 months, I have picked up 48k+ followers and have had several posts go viral. Additionally, my DMs are often full with requests asking to book a call or inquire about services.
Would highly recommend working with Thoughtleadr.
Web3 Agency
You guys crushed it, I got picked up by Techcrunch and Fastcompany!
Various AI Startups worth $400M
Our very first post took off. I remember reading through and thinking it would’ve taken me like 20-30 hours to write it. You guys also broke my impression record on LinkedIn!
7-Figure YouTube Agency
Some of the best engagement I’ve had on the X platform. We managed to rocket to 20,000 followers in 2 months!
SaaS, AI & Web3 Companies
Working with Fernando and team has been amazing. They really know their stuff and are constantly elevating my brand. I’ve never received so many inbound opportunities and messages, it’s insane to see. Love the collaboration, communication and attention. I can’t speak highly enough about them!
Multiple 7-Figure SaaS & Info Businesses
22K followers now - incredible! Great work on this.
9-Figure Tech Company
Just a note to say that after, what? 2 weeks of posting? I am absolutely BLOWN AWAY by what you are doing. For once, a content team that acts completely independently, but in line and on topic of me. Just wow!
Multiple Financial Services Businesses
In the last 7 months, I have picked up 48k+ followers and have had several posts go viral. Additionally, my DMs are often full with requests asking to book a call or inquire about services.
Would highly recommend working with Thoughtleadr.
Web3 Agency
You guys crushed it, I got picked up by Techcrunch and Fastcompany!
Various AI Startups worth $400M
Working with the Thoughtleaders was a total game-changer for our content - they just get how to cut through the noise and create stuff that actually resonates. If you're looking to build your personal brand without all the usual corporate BS, these guys are your secret weapon.
Multiple Businesses
We take a tailored approach to each client's brand.
We start by creating a "second brain" that captures your unique stories, expertise, and viewpoints, to which we apply proven growth frameworks.
This ensures all content remains authentic to you while still being optimized for reach and engagement.
The results depend on your goals for building a personal brand.
We focus on attracting the right followers who can drive real business value while staying authentic to you.
But, to provide some ballpark figures, many of our clients hit 30K followers & 10M+ impressions within 6 months of working with us.
We've designed our process to require less than 4 hours of your time per month.
Clients have brief calls with us to share their insights, which we then transform into optimized content. Our team handles all the heavy lifting while ensuring everything aligns with your voice and goals.
Of course, our dedicated Creative Directors are always open to implementing any feedback and welcome any additional feedback!
Our primary focus is on X, LinkedIn & newsletters as these platforms have the highest concentration of high-value members and provide the highest leverage for personal brand building. We also offer optional cross-posting to Instagram Threads
Other text-based platforms are available on request.
Unlike basic ghostwriting, we provide comprehensive brand building that includes deep strategy work, data-driven optimization, built-in distribution networks, and dedicated creative directors who become true partners in building your brand.
We focus on sustainable, authentic growth rather than quick engagement tricks.
Our goal is to share personal, valuable insights — not create obvious marketing content. We help you build trust through consistently providing value to your audience, which naturally leads to opportunities without aggressive self-promotion.
The focus is always on authenticity and genuine value.
Not at all!
Many of our most successful clients started from zero. Our process works effectively whether you're building from scratch or accelerating existing growth. We have proven frameworks for building initial momentum and scaling reach over time.
Absolutely. Many clients come to us with existing notes, drafts, or databases of ideas. During onboarding, we create what we call your "second brain" - a comprehensive knowledge base that captures all your insights, stories, and expertise.
We can incorporate any existing content you have into this system, ensuring no valuable ideas are lost and helping transform your rough thoughts into polished, engaging content.
Of course, if you don’t have any, that works too — we have proven systems to extract your most interesting stories, wisdom and insights and turn them into content that resonates.
We fully support clients who want to maintain posting flexibility or eventually transition to managing their own content.
You can post your own content alongside our managed posts at any time. If you decide to take full control in the future, we'll help ensure a smooth transition too. Our goal is to build your brand in a way that serves you long-term, whether you continue with our service or choose to manage it yourself.
.png)
.png){kind=icon}
.png)
In August 2024, Baptiste had already grown a 300K-strong community around API technology and sustainability.
His vision was to take this further: helping millions understand how APIs and automation would reshape our world, while driving growth for his global conference series.
Here's how we helped Baptiste Parravicini transform his vision into influence:
His objectives were to:
So here’s what we did…
Our initial onboarding process established four key elements:
Using our proven content development system, we paired Baptiste with a dedicated creative director and focused on broad, future-facing content:
We implemented a systematic approach to continuously improve results:
Our systematic approach delivered exceptional growth in just 4 months:
“The overall results have been spectacular. I've been bragging to my friends about what we've been able to achieve. The reach has been massive - people I know but am not connected with on LinkedIn reach out saying they've been following me on Twitter. The content quality is excellent and we get great feedback from readers. Working with the team is smooth - they're very responsive on Slack which is crucial. Overall satisfaction score is 90-95%. The experience has been great with high-quality content, strong results, and a pleasant team to work with."
Shaun Newman: From Hockey Stories to Leading Voice in Western Canada
In August 2024, Shaun Newman had built a dedicated audience around his podcast, exploring topics from hockey to politics, faith, and traditional values. His vision was to expand his influence and attract high-profile guests while maintaining his authentic voice as a leading podcaster in Western Canada.
Here's how we helped Shaun Newman transform his vision into influence:
His objectives were to:
Here’s what we did…
Our initial onboarding process established four key elements:
Using our proven content development system, we paired Shaun with a dedicated creative director and implemented a systematic approach:
.png)
.png)
.png)
Our systematic approach delivered exceptional growth:
Terry Kim: From YC Founder to High-Ticket Sales Expert
In August 2024, Terry Kim had already achieved impressive success as a YC-backed founder who sold $25M via high-ticket sales. His vision was to help others replicate his success while building a powerful thought leadership platform around high performance, entrepreneurship, and purpose-driven business.
Here's how we helped Terry Kim transform his founder experience into lasting influence:
His objectives were to:
Here’s what we did…
Our initial onboarding process established four key elements:
Using our proven content development system, we paired Terry with a dedicated creative director and implemented a systematic approach:
.png)
.png)
.png)
Our systematic approach delivered exceptional growth:
